In the department of old news, there's crack. You all know I love me some crack polish, but even I am starting to lose my enthusiasm for buying more. I definitely didn't buy anything from the Color Club Neon Fractured display at Rite Aid; I'd already seen these at Meijer a earlier this year in different display. Colors here, left to right: Take a Crack At It, Burst Things First, Living on the Edge, The Big Bang, Shock Rock, and Bomb-blast-ic.
CVS, which has otherwise been letting me down recently on the new display front, had something I hadn't seen before: Wet 'n' Wild Crackle Craze All Broken Up. I have spotted this in a few different stores, and every time there's been at least a whole row of empty spaces and no pink polish like shown in the photo on the display. I don't know if that's because that color didn't make the transition from this collection being a WalMart exclusive earlier this year or if the display photo has been color uncorrected and that's supposed to be the red one. The six colors shown here, and the only ones I've seen, are (left to right): It's Not You It's Me, We'll Definitely Stay Friends, Plenty of Fish in the Sea, Free Free at Last, We Need to Talk, You're Too Good for Him.
Walgreens had new colors of Sally Hansen Crackle Overcoat. I think these are going to replace the colors that have been clearanced out, as I saw them in the core display at one store. Four shades here: Wave Break, Coral Collide, Sage Smash, and Star Burst. The first three are shimmers, while the last one has scattered glitter in it.
The magnetic trends continues, too. I saw the LA Girl Magnetic display at Rite Aid; the only time I'd seen this before was at a crazy-in-a-good-way wig store a friend of mine took me to in Indianapolis. The fun thing about these is that every color has a different magnet design, though three of them are parallel straight lines and the only difference is the orientation. Left to right: Magnetic Force (sideways v's), Magnetized (concentric circles), Attract (stacked v's), Magentic Field (star), Repel (diagonal lines), Positive Charge (wavy lines), Electro Static (horizontal lines), Polar Opposite (vertical lines). The end two are switched in this particular display compared to the colors printed on it. The dark grey, Magnetic Force, is in the slot for Polar Opposite, and vice versa; I didn't notice that until I was writing this up just now. I also didn't notice that the model has an unmagnetized accent nail; that's a nice touch.
Wet 'n' Wild finally has magnetics, too; my Rite Aid just got them this week. There are eight colors: No-Gas Electrically Charged (charcoal), Don't Break the Circuit (deep blue), A Force to Be Reckoned With (light purple), I Won't Repel You (copper), Igniting the Spark (deep purple), Can't Resist Your Magnetism (dark red), Drawn Together By Force (deep green), Bad for Credit Cards (silver).
I was very intrigued by the pops of color I saw when I picked up the blue one; I'm hoping that translates onto the nail.
The Wet 'n' Wild display has directions printed on it. I noticed they recommend letting the first coat dry, which I don't usually do. The quotes around attractive in the last step made me chuckle; I'm sure they meant them to attract attention to their pun (magnets, attraction—get it?) but to me they read like air quotes, meaning the design was not really attractive at all.
Is neon a trend? Or just seasonal? Regardless, Rite Aid had Color Club Poptastic. Left to right: Jackie Oh, Feelin' Groovy, Mrs. Robinson, Yell-oh, Koo-koo Cachoo, and Chelsea Girl.
At first glance, these Hedy Ma.nish.ma polishes looked neon to me, but they're actually glow in the dark. Five colors: Moon Juice, Electrify, Milky Way, Meteor, Shooting Star.
Sally Hansen has some summer brights out, too: limited edition colors of Xtreme Wear. I saw this display at Walgreens. Ten colors here: Pop of Pink, For Sher-bert, Sunny Side, Pretty in Hot Pink, Raspberry Rave, Red Rebel, Vibrant Violet, Blinding Blue, Pink Punch, B-right On.
The same colors showed up at Target in one of their typical end cap displays.
Sally Hansen also has some new limited edition Insta Dri shades that I've only seen at Walgreens so far. Left to right: Purple Haste, Berry Fast, Fuchsia Flash, Orange Splash, Acceler-Grape, Indi-go Blue, Freeze, In a Flurry.
Look at In a Flurry; I am definitely getting this one, I just couldn't bring myself to do it at full price (Walgreens doesn't have a frequent buyer card like Rite Aid and CVS do, so I couldn't even justify it buy saying I'd be earning points or bucks or anything.) Given that there are three purples and two blues in addition to that deep deep green, I bet I'll end up with many of these colors once they're on a BOGO50% sale.
Another display I'll probably grab several from once I see a sale is L'Oreal London Fall, which I've seen at both Walgreens and Rite Aid. Left to right: Teal and Crumpets, The Perfect Trench, Hyde Park, Rainy Piccadilly, Notting Hill Blues, Brit Invasion.
At Rite Aid, the NYC New York Color has a rainbow of limited edition Expert Last colors in the Color Rush display. Polishes in front: So Clear, Silver Glitz, Flashlight. In back: White Mania, Midnight Lilac, Pure Orchid, Timeless Peony, Flash of Pink, Rush Hour Red, Traffic Jam Orange, Downtown Traffic, Blue Rush, Mint Breeze, Green Means Go.
The NYC New York Color Summer in the City display has been harder to find; I've only seen this one, jammed into the bottom shelf of an endcap at Meijer. It's got two limited edition polish colors in the In a New York Color Minute line: Peach Sparkle and Golden Glam.
Wet 'n' Wild and Fergie (the singer, not the Duchess of York) have gotten together an released a new line of nail polish. This has been frustratingly difficult for me to track down, and I've yet to see the full collection display even though I made an effort to hit up some Walgreens outside of my normal hunting grounds. What I have seen several times is the smaller display, which is 3/5 the size of the big one that I've glimpsed in photos around the web. Top row: Hollywood Walk of Fame (twice, which makes me wonder what I missed), Fergalicious, Glowstick, Miami Spirit. Middle: Grammy Gold, Going Platinum, Heels of Steel, Rock 'n' Roll, Tonight's Gonna Be a Good Night. Bottom: Dutchess, No Place Like Home, Take the Stage, Glamorous, New Year's Kiss.
At one store, they didn't have the display out at all, but had piled the polishes into a basket that was sitting on the bottom of an endcap:
It has not been very hard to find new Sinful Colors displays, of which there are several. As usual, most of the polishes in them are not new; it's always a puzzle to figure out which colors I've seen before and which I haven't. Glitter Glam, which I spotted at Rite Aid, is all old colors, and in fact the lineup is the same as the Dare to Play display that was out at the beginning of summer. No me gusta, Sinful. Left to right: Pink Forever, Hottie, Nail Junkie, Boom Boom, Frenzy, Why Not, I Miss You, Rise and Shine.
I've seen Sinful Colors Study in Style at four different Walgreens (thanks to the Fergie hunt) and not all have had the same lineup of polishes. Since the displays themselves aren't labeled, the stores can and do refill them with whatever, and it's sometimes hard to tell what's supposed to be there and what's not. I'm pretty sure the one below has the Sinful-approved assortment, since it's the one I've seen the most often. Left to right: Leap Flog (yep, flog), Winterberry, Fig, Ocean Side, Ruby Ruby, Forget Now, Cream Pink, Pull Over. Leap Flog is new; the others are repromotes or core, though a couple haven't been in stores for a while so that part's good.
Start a Phenomenon is a different shape display than I've seen from Sinful before; the base has a nice curve and there are two levels. Colors here: Rain Storm, Cross My Heart, Slate, Exotic Green, Savage, Ciao Bella, Matte Nirvana, Fig, Cream Pink. Rain Storm is new; the others are repromotes and core, but I'm not sure about Matte Nirvana—I don't remember this being labeled matte the last time I saw it.
The same Walgreens that I saw Start a Phenomenon at also had the biggest display of Sinful Colors I've ever seen. It's called Passion for Color and has room for six or seven times the number of bottles the usual ones have. Near as I could tell, there's one new color in here, called Lavender (on the right on the top middle section), though if I'd seen this one first, I would have said three new colors, as Rain Storm and Leap Flog are in here, too, along with more core and repromotes. The shades in here: Cream Pink, Thimbleberry, Sugar Sugar, Gogo Girl, Cross My Heart, Fig, Boom Boom, Energetic Red, Ruby Ruby, Rain Storm, Ciao Bella, Savage, Lavender, Envy, Last Chance, Exotic Green, Kissy, Georgio, Under 18, Matte Nirvana, Rich in Heart, Nail Junkie, Casablanca, Winterberry, Slate.
Unlike Sinful, Revlon is nice enough to let me know right on the display that these Top Speed colors are new shades. (Where these will fit in the core display I'm not sure; I don't remember a bunch being clearanced, but admit I haven't been paying much attention to Revlon core recently.) Left to right: VIP, After Party, Dress Code, Invitation Only, Socialite, Diva, Guest List, Infamous.
Revlon also released another variation of their two-ended Nail Art bottles which I'm still not sold on. This time it's combinations of dark cremes and mylar flakies, called Moon Candy. Left to right: Cosmic, Supernova, Milky Way, Moon Dust, Orbit, Universe, Satellite, Galactic.
Speaking of bottles I'm not fond of, Nicole by OPI had some colors I hadn't seen before in a Target endcap display, mixed in with shades that did look familiar. Left to right: Pink-nic in the Park, Great Minds Pink Alike, I Love You Cherry Much, Just Busta Mauve, Iris My Case, Mer-Maid for Each Other, For Gold Times Sake, Look at Me Look at Me, You're S-teal the One, Nicole's Nickel. The ones from Just Busta Mauve to For Gold Times sake were news to me.
Essie bottles I like, both retail and salon versions. Walgreens seems to get the retail versions before Ulta gets the salon ones, so Walgreens is where I got my first look at the new blue Luxeffects glitter, Stroke of Brillance; it's the blue one second from left below. The display also has existing Luxeffects shades As Gold as it Gets, A Cut Above, and Set in Stones.
Walgreens also had an Essie display called Yogaga. I'm not sure what season this is for—early fall maybe? I expect when Ulta gets it there will be six colors; right now I've only seen these four: Marathin, Boxer Shorts, Pilates Hottie, and Yogaga.
And to reward those of you who made it this far, here's the LOLdisplay of the month, seen at a store which evidently brought all the leftover Essie out of the storeroom at once. It was all I could to do to just snap a photo and walk away; I really, really wanted to sort these out by collection and commandeer nearby shelf space to display them in a more logical manner.
Happy shopping!
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